- The Special Hotel Market in Armenia – General Conditions
- Target groups: Individual travelers, event-based (MICE), business, and leisure tourism
- Key market players – Competitive environment analysis
- The Hotel as a Special Investment Class
- Customer expectations
- Expectations of shareholders/investors/owners
- Expectations of stakeholders
- Organization & structure
- Standardization
- Process optimization
- Quality Management – Special Challenges
- Accommodation: reception, housekeeping
- Food & Beverage operations
- Other departments
- Human Resources
- Organizational structures
- Workforce planning, budgeting, and optimization
- Education and training
- Sales & Marketing
- Basics
- Strategic marketing
- Developing a marketing plan
- Rate policy
- Revenue management
- Accounting & Controlling
- Uniform System of Accounting for the Lodging Industry
- Calculation
- Create a budget
- Break-even analysis
- Contracting & Procurement
- Strengthening procurement capabilities
- Long-term and short-term contracts
- General conditions
- Facility Management
- How to manage the facilityPerspectives from shareholders and hotel managers
- Digitalization
- What are the new challenges of digitalization
- How you can implement digitalization
- Environment & Sustainability
- What are the customers’ expectations today and in the future

Conductor of the training
The training will be conducted by Hartmut Perl, an expert from the German Senior Expert Service (SES) with extensive experience in the hospitality sector
Language of Instruction
English
Venue
EXPOCORE Hotel (Address: 67 Arshakunyats Ave., Yerevan)
Key Benefits of the Training:
Knowledge in:
✓ Modern hotel management approaches and international best practices
✓ Customer-oriented service principles and quality management
✓ Financial and marketing strategy development
✓ Effective organizational processes
Skills in:
✓ Organizing and managing hotel services
✓ Data-driven decision-making
✓ Teamwork and communication
✓ Enhancing customer service quality
✓ Developing and executing marketing plans
Abilities to:
✓ Efficiently manage hotel operations
✓ Adapt to evolving industry challenges
✓ Implement customer-centric service approaches
✓ Build strong teams and foster employee professional growth
Training Duration
5 Days: April 8 – 12, from 10:00 AM to 5:00 PM (includes coffee breaks)
Certification
Participants will receive an official Certificate of Completion
Fee
75,000 AMD (including coffee breaks)
Course Registration Form
For further inquiries, contact us at:
099-58-45-46
098-26-26-93
Don’t Miss This Exclusive Opportunity to Gain Hotel Management Knowledge and Skills from an Experienced German Professional!
The Armenian Tourism Federation, in collaboration with the German Senior Expert Service (SES), is organizing a specialized training course on “Hotel Management.”
Objective of the Training
Excellence on a High International Level for Hotels Not Involved in International Chains
Training Program:
The Special Hotel Market in Armenia – General Conditions
Target groups: Individual travelers, event-based (MICE), business, and leisure tourism
Key market players – Competitive environment analysis
The Hotel as a Special Investment Class
Customer expectations
Expectations of shareholders/investors/owners
Expectations of stakeholders
Organization & structure
Standardization
Process optimization
Quality Management – Special Challenges
Accommodation: reception, housekeeping
Food & Beverage operations
Other departments
Human Resources
Organizational structures
Workforce planning, budgeting, and optimization
Education and training
Sales & Marketing
Basics
Strategic marketing
Developing a marketing plan
Rate policy
Revenue management
Accounting & Controlling
Uniform System of Accounting for the Lodging Industry
Calculation
Create a budget
Break-even analysis
Contracting & Procurement
Strengthening procurement capabilities
Long-term and short-term contracts
General conditions
Facility Management
How to manage the facility
Perspectives from shareholders and hotel managers
Digitalization
What are the new challenges of digitalization
How you can implement digitalization
Environment & Sustainability
- What are the customers’ expectations today and in the future
This training is designed for professionals currently working in the hotel industry, members of management teams, as well as aspiring individuals looking to develop their careers in this field.
The training will be conducted by Hartmut Perl, an expert from the German Senior Expert Service (SES) with extensive experience in the hospitality sector. Language of Instruction: English Venue: EXPOCORE Hotel (Address: 67 Arshakunyats Ave., Yerevan)
Key Benefits of the Training:
Knowledge in:
Modern hotel management approaches and international best practices
Customer-oriented service principles and quality management
Financial and marketing strategy development
Effective organizational processes
Skills in:
Organizing and managing hotel services
Data-driven decision-making
Teamwork and communication
Enhancing customer service quality
Developing and executing marketing plans
Abilities to:
Efficiently manage hotel operations
Adapt to evolving industry challenges
Implement customer-centric service approaches
Build strong teams and foster employee professional growth
Training Duration & Certification
5 Days: April 8 – 12, from 10:00 AM to 5:00 PM (includes coffee breaks)
Certification: Participants will receive an official Certificate of Completion
Fee: 75,000 AMD (including coffee breaks)
For further inquiries, contact us at:
099-58-45-46 / 098-26-26-93