- 8 lessons
- 1 lesson FREE
Price: 96,000 AMD
Course Registration Form
02.03 - 28.03
1.5 hours
96 000 AMD
certificate
Master SMM & Tourism Ads Management Meta Business Suite Course
Smarter strategy. Lower costs. Real results.
March 2 – March 28
Trainer
Nonna Stepanyan
Course days: Monday and Thursday
Start: March 2
End: March 28
Time: 17:30 – 19։00
Duration: 1.5 hours
Address: 26a Movses Khorenatsi
Participants will receive a certificate.
About the expert
Nonna Stepanyan
Nonna Stepanyan is an experienced and effective digital marketing expert with over 10 years of experience at DM Consulting Armenia. Since 2015, she has successfully implemented social media promotion strategies across various platforms, increasing audience engagement by over 50% and ensuring stable brand growth through comprehensive solutions.
Nonna's professional expertise covers the full spectrum of modern SMM tasks—from strategy development and content creation to managing Meta Ads advertising campaigns, SEO, and performance analytics. A separate focus of her work is training. Nonna Stepanyan has authored and taught over five professional SMM courses, including specialized programs for tourism professionals. Her courses combine theory and practice, helping participants master digital marketing tools and build brands that attract, engage, and convert.
About the course
Smarter strategy. Lower costs. Real results.
Take full control of your Tourism Marketing Performance using the same tools trusted by top professionals.
In this hands-on master course, you’ll learn how to create, manage, and optimize social media and Meta ad campaigns that truly deliver.
- Grow your brand organically through strategic content and meaningful audience engagement.
- Set up and manage Meta Ads campaigns with proven tools, techniques, and best practices.
- Analyze audience behavior, track performance, and fine-tune your strategies in real time.
- Build and optimize campaigns step-by-step, guided by industry experts.
You’ll master:
- Performance Tracking & Optimization
- Multi-Platform Integration
- Budget Control & Cost Efficiency
Using your own SMM platforms, we’ll apply real case examples to strengthen your marketing from the inside out.
This course is 100% practical — you’ll design campaigns, apply insights, and watch data transform into success, right before your eyes.
Lesson 1: Introduction to Meta Ads Manager
• What is Meta Ads Manager
• The difference between Boost Post and Ads Manager
• Advertising account structure (Campaign – Ad Set – Ad)
• Introduction to Business Manager and Business Suite
• Advertising policies
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Lesson 2: Business Manager & Pixel Setup
• Creating a Business Manager
• Connecting Facebook Page and Instagram
• Creating an Ad Account
• Creating and installing Meta Pixel on a website
• Pixel verification (Events Manager)
• Domain verification
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Lesson 3: Conversion Tracking & Events
• Standard Events and Custom Events
• Conversion API (basics)
• Creating Custom Conversions
• Thank You page tracking
• Test Events tool
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Lesson 4: Audiences (Targeting)
• Core Audience
• Custom Audience (Website visitors, Engagement, Customer list)
• Lookalike Audience
• Retargeting strategy
• Geographic and interest-based targeting
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Lesson 5: Campaign Objectives & Funnel
• Awareness, Traffic, Engagement
• Leads, Sales, Messages
• Conversion Campaign structure
• Funnel model (TOFU, MOFU, BOFU)
• Budget allocation (CBO vs ABO)
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Lesson 6: Ad Creatives
• Ad copy structure
• Hook – Offer – CTA formula
• Video vs Static image
• Carousel Ads
• UGC content
• A/B testing basics
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Lesson 7: Budget & Optimization
• Daily vs Lifetime budget
• Target CPA concept
• Learning phase
• Methods to reduce Cost per Result
• Scaling strategy
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Lesson 8: Analysis & Monitoring
• Ads Manager Reports
• CTR, CPC, CPM, CPA explanation
• Breakdowns
• Attribution settings
• Turning off underperforming ads
• Reasons for account blocking and solutions
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Bonus Lesson: Winning Strategy + Tools
• Building a live advertising campaign (practical example)
• Ready-to-use Ad Copy Templates
• Funnel map for businesses
• Ready-to-use retargeting scenarios
Free useful tools:
• Creative testing checklist
• Audience research tools
• Competitor ad spy method
• KPI calculation sheet
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Course Result
By the end of the course, participants will be able to:
• Independently create and optimize ads in Meta Ads Manager
• Connect a website using Pixel
• Build a sales funnel
• Analyze performance and increase sales
