Welcome Speech
Honorable representatives of the tourism sector,The Armenian Tourism Federation welcomes you!
Public perception of the role and importance of representatives of the tourism and tourism sector in the world and in life in general, their decent assessment and proper use are extremely useful and necessary. But on the contrary, underestimation and not rational use of incomplete public perception is a challenge that must be overcome.
The unified statement and realization of the seven simple truths will contribute to the formation and strengthening of public perception and, thus, the effective service of tourism to the well-being, security, good neighborliness and friendship of peoples.
1. Tourism is a phenomenon of very important economic, social, cultural and political significance.
2. Tourism feeds all other sectors of the economy and feeds on them.
3. Sustainable tourism is a powerful force in favor of:
● Stable and proportionate territorial economic development,
● Improvement of the standard of living of the population,
● Protection, improvement and restoration of the environment, reasonable use of natural resources,
● Preservation, development, proper presentation and promotion of cultural heritage,
● Intercultural dialogue and cultural diversity,
● Strengthening and continuously enhancing the international prestige of the country and the people,
● Protection, development, promotion of universal values,
● Strengthening international solidarity and peace,
● Strengthening of Homeland-Diaspora ties, preservation and strengthening of national identity.
4. In fact, tourism is a journey and a stay.
Tourism is a temporary life of a person outside his place of permanent residence (habitual environment).
In other words, as tourism, we go to a particular tourism destination, where we spend a part of our life that is different from the usual one.
5. A tourism destination is not only a territory with its borders, infrastructure and services, but also life and lifestyle locally.
The more interesting and original the life locally, the more attractive and competitive the tourism destination is.
6. Thus,
● the tour operator is an aggregator of tourist services, a composer of a tourist's life on the spot and is responsible for the proper organization and provision of that life,
● the guide is a representative of the country, community and people, mainly responsible for their reputation,
● the hotelier is the host of the guest in the house and is responsible for proper hospitality,
● the innkeeper is the one who gives food
● cook is a contemplator, a keeper and distributor of optimistic ideas about the past, present and future through the kitchen
● organizer of events, festivals is the one who gives flesh and blood to all programs, the one who gives variety, taste and flavor to the life of a tourist,
● cultural worker - the bearer, keeper and representative of national identity, providing a dialogue with the world in the language of culture,
● the carrier is responsible for the journey
● the local population is the main user and is responsible for all this
7. Let's take care, preserve and develop tourism, and it will respond exponentially .
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