Hotel Management
April 14-18 in Jermuk
Course Registration Form
The “Hotel Management” course was launched at the Expocore Hotel, a member of the Armenian Tourism Federation. The trainer was Hartmut Pirl, an expert from German SES, a highly experienced and qualified specialist.
The next phase of the course is in the beautiful city of Jermuk, 2025. 14-18, at the Grand Resort Jermuk.
Objective of the Training
Excellence on a High International Level for Hotels Not Involved in International Chains
Training Program:
- The Special Hotel Market in Armenia – General Conditions
- Target groups: Individual travelers, event-based (MICE), business, and leisure tourism
- Key market players – Competitive environment analysis
- The Hotel as a Special Investment Class
- Customer expectations
- Expectations of shareholders/investors/owners
- Expectations of stakeholders
- Organization & structure
- Standardization
- Process optimization
- Quality Management – Special Challenges
- Accommodation: reception, housekeeping
- Food & Beverage operations
- Other departments
- Human Resources
- Organizational structures
- Workforce planning, budgeting, and optimization
- Education and training
- Sales & Marketing
- Basics
- Strategic marketing
- Developing a marketing plan
- Rate policy
- Revenue management
- Accounting & Controlling
- Uniform System of Accounting for the Lodging Industry
- Calculation
- Create a budget
- Break-even analysis
- Contracting & Procurement
- Strengthening procurement capabilities
- Long-term and short-term contracts
- General conditions
- Facility Management
- How to manage the facilityPerspectives from shareholders and hotel managers
- Digitalization
- What are the new challenges of digitalization
- How you can implement digitalization
- Environment & Sustainability
- What are the customers’ expectations today and in the future
This training is designed for professionals currently working in the hotel industry, members of management teams, as well as aspiring individuals looking to develop their careers in this field.

Conductor of the training
The training will be conducted by Hartmut Pirl, an expert from the German Senior Expert Service (SES) with extensive experience in the hospitality sector
Language of Instruction
English
Venue
Grand Resort Jermuk, 7/5 Shahumyan Street, Jermuk 3701
Key Benefits of the Training:
Knowledge in:
✓ Modern hotel management approaches and international best practices
✓ Customer-oriented service principles and quality management
✓ Financial and marketing strategy development
✓ Effective organizational processes
Skills in:
✓ Organizing and managing hotel services
✓ Data-driven decision-making
✓ Teamwork and communication
✓ Enhancing customer service quality
✓ Developing and executing marketing plans
Abilities to:
✓ Efficiently manage hotel operations
✓ Adapt to evolving industry challenges
✓ Implement customer-centric service approaches
✓ Build strong teams and foster employee professional growth
Training Duration
5 days, (April 14-18)
Certification
Participants will receive an official Certificate of Completion
Fee
50,000 AMD (including coffee breaks)
For further inquiries, contact us at:
099-58-45-46
098-26-26-93