— Represent travel industry and tour operators’ interests;
— Maintain communication between government agencies and private sector.
— Promote legislative reforms;
— Securing skilled personnel through training programs. Assist high educational institutions in shaping programs according to the needs of business enterprises;
— Expand business opportunities for our member tour operators, provide a platform for the exchange of experience, contacts with tour operators from other countries. Organize fam trips, roundtables, panel of discussions, workshops.
— Support sustainability and social responsibility in the industry;
— Counselling of members, especially legal problems and taxation.
— Participate in shaping public policy for tourism;
— Cooperate with International organizations and Foreign Missions Representations in Armenia.
— Promote tour product, active involvement in different kinds of festivals, foster rural tourism.